2025
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Client's Name
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Garnier Creator House 3.0 – Costa Rica Edition set a new benchmark for non-paid creator events, taking 27 top influencers to one of the most breathtaking locations on earth: the Makanda Hotel in Quepos, framed by Costa Rica’s wild, untamed nature – a first-ever destination for Garnier. Under the powerful theme Colors of Green, we merged every facet of the product worlds into one fully immersive brand universe. Combining Garnier’s commitment to Green Beauty with the colorful variety of its product ranges.
Our mission: to transform product exploration into an unforgettable creative adventure. Over four days, each dedicated to a different Garnier product focus, creators experienced a rich blend of hands-on workshops, thrilling outdoor activities, and exclusive photo opportunities – from boat shoots on the Pacific to curated product scenes deep in the jungle. Every moment was designed to spark authentic storytelling and ignite social media buzz with natural product placement.
The Garnier Kiosk served as a daily-changing content hub, offering themed accessories, fresh product highlights, and new inspiration each morning. Immersive branding extended to every detail – from hotel rooms to personalized gear – ensuring the brand was ever-present and endlessly shareable.
Costa Rica’s natural beauty became the ultimate canvas for creativity, allowing each creator to connect with Garnier’s core values: Commitment to Beauty. Commitment to Nature. By blending emotional experiences with striking visual storytelling, we created not just content opportunities, but a deep sense of belonging to the Garnier family.
The outcome: four days of boundless creativity, high-value content, and a wave of social media reach – turning Colors of Green into a living, breathing movement. For the Garnier Creator House 3.0 we created the ideal place to naturally combine beauty, creators and the brand.
Credits
Entrant Company
Daw Production house
Category
Video - Music Video
Country / Region
Saudi Arabia
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Master For You Agency
Category
Branded Content - Partnership (NEW)
Country / Region
Spain
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Haosong Xu
Category
Video - New Category
Country / Region
China
Entrant Company
Gravity Global
Category
Video - Social Video
Country / Region
United Kingdom