2025
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This visual odyssey pushes VFX boundaries through innovative technical execution. From the ethereal train ascension sequence with its dynamic particle systems to the switch climax blending distinct visual realms, each moment showcases a masterful integration of effects. The MV distinguishes itself through seamless environmental deformation, volumetric lighting, and atmospheric distortion techniques, creating a surreal dreamscape that serves both artistic vision and narrative movement. VFX directed by Xu Haosong, a Central Academy of Fine Arts graduate, is a leading visual effects director and producer in China. Over a decade of experience spans blockbuster films (including "Pegasus" series and "Detective Chinatown 2"), hit TV dramas (notably Netflix-acquired "Love Between Fairy and Devil"), and music videos for major artists like G.E.M. and Xiao Zhan. His film projects have generated over RMB 11 billion in box office revenue. He has also pioneered in the virtual idol space, creating distinctive characters like traditional artist "Qin Youzhi" and DJ "Li Tiaotiao".
Credits
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Refik Anadol Studio
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Experiential & Immersive - Immersive Brand Experience (NEW)
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United States
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NBCUniversal
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Social Media - Celebrity & Influencer
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United States
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INZLAB
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Advertising - Use of XR & Emerging Technology (NEW)
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China
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BRC Imagination Arts
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Experiential & Immersive - Expos, Conventions & Trade Shows
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United States