2025
Add to the Bone
Entrant Company
AbelsonTaylor
Category
Branded Content - Website Content
Client's Name
Radius
Country / Region
United States
From Fear and Fragility…
Osteoporosis ads are dominated by frailty: a sea of stereotypically passive elderly people enjoying mundane activities. Hope to hang onto the bone you have while you slowly sacrifice your life. Not with a bang, but with a whimper. WE DON’T BUY IT. And neither do osteoporosis patients.
…To Defiance and Strength
Add to The Bone is a rallying cry for patients who refuse to be intimidated by the ‘fear of fracture’ mentality. This is a campaign that’s standing up for those unwilling to stick to the status quo and hell-bent on tackling osteoporosis on their own terms: powerful, undaunted, and ready to fight back by actively rebuilding bone with TYMLOS.
Entrant Company
PILOSTYLE CO., LTD.
Category
Website - Education
Country / Region
Taiwan
Entrant Company
Skona Advertising
Category
Corporate Identity - Corporate Identity Redesign
Country / Region
Sweden
Entrant Company
Shenzhen Sangtek Technology Co, Ltd.
Category
Marketing & Promotional - Poster (Series)
Country / Region
China
Entrant Company
Mengqi Li, Yu Zhuang, Ai-Hsin Liu
Category
Student Submission - Student App
Country / Region
United States