2025
Add to the Bone
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AbelsonTaylor
Category
Branded Content - Website Content
Client's Name
Radius
Country / Region
United States
From Fear and Fragility…
Osteoporosis ads are dominated by frailty: a sea of stereotypically passive elderly people enjoying mundane activities. Hope to hang onto the bone you have while you slowly sacrifice your life. Not with a bang, but with a whimper. WE DON’T BUY IT. And neither do osteoporosis patients.
…To Defiance and Strength
Add to The Bone is a rallying cry for patients who refuse to be intimidated by the ‘fear of fracture’ mentality. This is a campaign that’s standing up for those unwilling to stick to the status quo and hell-bent on tackling osteoporosis on their own terms: powerful, undaunted, and ready to fight back by actively rebuilding bone with TYMLOS.
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Miramar Group
Category
Marketing & Promotional - Calendar
Country / Region
Hong Kong SAR
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LKCS
Category
Website - Banking
Country / Region
United States
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University of the Arts London,Loughborough University, Shanghai Institute of Visual Arts
Category
Student Submission - Student Product Design
Country / Region
United Kingdom
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Copper Giants
Category
Audio - Radio Campaign
Country / Region
United States