We Outside

JARS, one of Flash Flippin’s most frequent creative collaborators, came to us for a Q3 campaign that would feel like summer in the city. The ask was for something unapologetically lifestyle-first, on brand, and speaking directly to their demographic. The focus was their Deli Style “Big Zip” bag, showcased in commercial video and photography for both OOH and in-store marketing.
The goal was to position JARS as the go-to name for summer cannabis culture. Not just in product, but in vibe. We also wanted to build a deep content library to fuel promotions all season.
We developed “We Outside” to capture the rhythm and energy of an authentic Detroit summer day. The storyline followed a single Big Zip bag across the city: from a dispensary pickup to a stoop hangout, then to a basketball game, a cookout, and finally a rooftop party. Each location was chosen for its real Detroit character, pulling in familiar faces, textures, and backdrops while keeping the brand front and center without breaking compliance.
Five locations. Twelve actors. Six crew members. One day. In just 24 hours, we delivered over 500 edited photos, more than five reels, and a hero 30-second spot. The scale and efficiency meant JARS walked away with the kind of marketing arsenal most brands spread across multiple shoots.
The final campaign gave JARS a competitive edge with content ready for OOH, digital, and in-store touchpoints. Every asset dripped with authentic urban summer energy, cementing JARS’ place in the market as a brand that owns the season. Deliverables included the hero campaign video, multiple short-form reels, and a library of more than 400 edited photos for sustained rollout.