MUSE Gold

2025

Can't Contain | Spicy Tenders

Entrant

The LOOMIS Agency

Category

Video - TV Ad

Client's Name

Golden Chick

Country / Region

United States

People love Golden Chick’s famous Golden Tenders, but not everyone realizes you can order them Spicy. Sprinkled with the brand’s signature Lotta Zing seasoning, they’re a tasty option that dials up the flavor with a bold kick. To spread the word, we took a meta approach to our 15-second media placement, giving viewers a glimpse at what happens inside the mind of someone trying Spicy Tenders for the first time.

Credits

Executive Creative Director/The LOOMIS Agency
Tina Tackett
Group Creative Director/The LOOMIS Agency
Kim Smith
Assoc Creative Director/The LOOMIS Agency
Eric Brule
Sr. Art Director/The LOOMIS Agency
Carolyn Crane
Group Acct Director/The LOOMIS Agency
Stephanie Miller
Account Executive/The LOOMIS Agency
Christiana Savo
CMO/Golden Chick
Howard Terry
Director of Marketing/Golden Chick
Sharon Pewitt
Creative Director/Golden Chick
Andrew Ross
Digital Marketing Director/Golden Chick
Shelby Shipley
Production Company
Tempt Films
Director/Tempt Films
Brian Bain
Director of Photography/Tempt Films
Jake Springfield
Producer
Chelsea Sevadjian
Composer/Sound Design/Luminous Sound
Tre Nagella
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