MUSE Gold

2025

BROOKLYN LAB COFFEE REBRAND

Entrant Company

Freelance

Category

Corporate Identity - Brand Identity

Client's Name

N/A

Country / Region

United States

In diverse urban neighborhoods, coffee shops often reinforce rather than bridge cultural divides. Brooklyn Lab Coffee revolutionizes this experience through intuitive ordering systems and visual communication, eliminating language barriers that typically create anxiety. By transforming ordering into a universal sensory journey and using visual cues to foster unspoken understanding, we're creating a third space where coffee becomes a shared language, turning cultural differences into opportunities for connection.

Credits

Ye Chen
Wesley Fu
More Gold Winners
Experiential & Immersive
2025
2025 MUSE Creative Awards Winner - The Chuan Malt Whiskey Distillery
Pernod Ricard China

Entrant Company

BRC Imagination Arts

Category

Experiential & Immersive - Immersive Brand Experience (NEW)

Country / Region

China

Strategic Program
2025
2025 MUSE Creative Awards Winner - Never Just Tech

Entrant Company

McKinsey and Company

Category

Strategic Program - Brand Strategy Campaign

Country / Region

United States

Website
2025
2025 MUSE Creative Awards Winner - Agency Eats Microsite

Entrant Company

Isadora Agency

Category

Website - Microsite

Country / Region

United States

Video
2025
2025 MUSE Creative Awards Winner - CGTN

Entrant Company

CGTN

Category

Video - Trailers

Country / Region

China