MUSE Platinum

2025

Saucesquatch

Entrant Company

The LOOMIS Agency

Category

Video - TV Ad

Client's Name

Texas Dairy Queen Operator's Council

Country / Region

United States

Texas Dairy Queen® is famous for its crispy Chicken Strips. So when they took them next level with 2 craveable Sauced & Tossed flavors, we just had to go BEAST MODE. This integrated campaign features broadcast TV and radio plus social and digital executions to reach every Texan who likes it saucy. It’s enough to make you eat like nobody’s watching. Warning: somebody is watching.

Credits

Executive Creative Director/The LOOMIS Agency
Tina Tackett
Group Creative Director/The LOOMIS Agency
Jim Green
Creative Director/The LOOMIS Agency
Cecily Worthy
Group Account Director/The LOOMIS Agency
Chelsea Ratliff
Account Director/The LOOMIS Agency
Jenna Oliver
Account Executive/The LOOMIS Agency
Cynthia Lopez Rodriguez
CEO/Texas Dairy Queen Operators Council
Lou Romanus
Production Company
Tempt Films
Director/Tempt Films
Brian Bain
Director of Photography/Tempt Films
Jake Springfield
Executive Producer
Cindy Fertitta
Producer
Chelsea Sevadjian
Music/Luminous Sound
Tre Nagella
More Platinum Winners
Branded Content
2025
2025 MUSE Creative Awards Winner - Nissan Kicks x Niki Buzz Music Journal Film

Entrant Company

ADMERASIA

Category

Branded Content - Diversity / Equity / Inclusion

Country / Region

United States

Video
2025
2025 MUSE Creative Awards Winner - Lily

Entrant Company

DDD Studio

Category

Video - Technology / Science

Country / Region

China

Experiential & Immersive
2025
2025 MUSE Creative Awards Winner - Caught in the Crossfire
Beyond the Battle Museum

Entrant Company

Relative Scale

Category

Experiential & Immersive - Exhibition Experience

Country / Region

United States

Branded Content
2025
2025 MUSE Creative Awards Winner - Preferred Banking - Plan Smart for Every Dollar

Entrant Company

Sunny Idea (HK) Limited

Category

Branded Content - Age-Group Marketing - Youth

Country / Region

Hong Kong SAR