MUSE Silver

2025

Summer Blizzard® Survival Kit

Entrant Company

The LOOMIS Agency

Category

Marketing & Promotional - Media Kit / Sales Kit / Folder

Client's Name

Dairy Queen®

Country / Region

United States

When you want to grab the attention of Gen Z and Millennial influencers during a Texas summer, a cold DQ® Blizzard® Treat works every time. We created a kit full of tasty swag that served as a summer survival kit and leaned into our campaign theme, “adulting sucks—you deserve a reward.” Best of all—a DQ® gift card to spend on all five flavors in the Summer Blizzard Menu. Job well done, indeed.

Credits

Executive Creative Director/The LOOMIS Agency
Tina Tackett
Group Creative Director/The LOOMIS Agency
Jim Green
Sr. Art Director/The LOOMIS Agency
Meghan Jones
Group Account Director/The LOOMIS Agency
Chelsea Ratliff
Account Director/The LOOMIS Agency
Jenna Oliver
Account Executive/The LOOMIS Agency
Cynthia Lopez Rodriguez
CEO/Texas Dairy Queen Operators Council
Lou Romanus
Creative Director/The LOOMIS Agency
Cecily Worthy
Promo4Good/printing
Alise Platt
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