2025
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Client's Name
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This event redefines the library as a third space for learning, experience, and emotional connection.
Centered on "immersive learning," the event combines a multisensory reading experience, musical storytelling, and a "Little Librarian Mission." We invited local reading promotion brand "Weiche Corner" to partner, with their participating stores using musical picture books to embark on a fantastic journey of "listening, seeing, reading, and feeling." This transforms text into an artistic feast of sound and visuals, showcasing a new model for cross-disciplinary reading and art promotion.
The "Little Librarian Mission" allows children to personally experience shelving books, going on a collection treasure hunt, and using the self-checkout machine. This helps them understand library operations and earn a special picture book, deepening their self-directed learning. County Magistrate Chang Li-shan even joined in, becoming a "storytelling sister" to demonstrate the local government's strong support for cultural education.
The overnight stay allowed families to share quality time surrounded by books and children's songs. The next morning concluded with a morning stretch, creating a complete cycle of "knowledge, emotion, and life." Limited to just two sessions and 12 participating families, the spots were filled instantly. Qualitative feedback showed that the interactive and overnight experiences were the most beloved, demonstrating the high quality and profound impact of the event.
"Weiche, Sleepless Night" successfully expanded the format of reading promotion by integrating local artistic energy, cross-sector collaboration, and educational design. It created a cultural experience that is artistic, interactive, and educational, showcasing the library's boundless potential as a creative hub for the community.
Entrant
GRAMCO Limited
Category
Video - Consumer Product / Services
Country / Region
China
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Kateryna Kazachkova & Alex Broman
Category
Mobile App - New Category
Country / Region
United States
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Program 11
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Outstanding Agency Awards - Outstanding Small Agency (Up to 25 employees)
Country / Region
United States
Entrant
McKinsey and Company
Category
Branded Content - Landing Page Content
Country / Region
United States