2025

Amoeba Music Rebrand

Entrant

PeilinLi

Category

Branded Content - Retail

Client's Name

Country / Region

United States

Gallery

MUSE Creative Awards Winner – Amoeba Music Rebrand by PeilinLi (Image 1)

MUSE Creative Awards Winner – Amoeba Music Rebrand by PeilinLi (Image 2)

MUSE Creative Awards Winner – Amoeba Music Rebrand by PeilinLi (Image 3)

MUSE Creative Awards Winner – Amoeba Music Rebrand by PeilinLi (Image 4)

MUSE Creative Awards Winner – Amoeba Music Rebrand by PeilinLi (Image 5)

MUSE Creative Awards Winner – Amoeba Music Rebrand by PeilinLi (Image 6)

MUSE Creative Awards Winner – Amoeba Music Rebrand by PeilinLi (Image 7)

MUSE Creative Awards Winner – Amoeba Music Rebrand by PeilinLi (Image 8)

MUSE Creative Awards Winner – Amoeba Music Rebrand by PeilinLi (Image 9)

MUSE Creative Awards Winner – Amoeba Music Rebrand by PeilinLi (Image 10)

About The Entry

Amoeba Music is a record paradise for music lovers, celebrating the timeless charm of physical music. With its vast vinyl collection, navigating the store can be overwhelming. To enhance the experience, I introduced the “Music Time Machine” concept, turning record browsing into a journey through time. By blending physical and digital experiences, this immersive strategy makes exploration more intuitive while deepening the connection between customers and music.