2025

Amoeba Music Rebrand

Entrant

PeilinLi

Category

Branded Content - Retail

Client's Name

Country / Region

United States

Amoeba Music is a record paradise for music lovers, celebrating the timeless charm of physical music. With its vast vinyl collection, navigating the store can be overwhelming. To enhance the experience, I introduced the “Music Time Machine” concept, turning record browsing into a journey through time. By blending physical and digital experiences, this immersive strategy makes exploration more intuitive while deepening the connection between customers and music.