MUSE Platinum

2025

2025 Taipei Summer Festival

Entrant Company

Sanlih E-Television Inc.

Category

Event - Festival / Carnival

Client's Name

Department of Information and Tourism, Taipei City Government

Country / Region

Taiwan

The 2025 Taipei Summer Festival ended in a romantic style on Chinese Valentine’s Day with an event themed “Love Comes at the Right Time.” The event combined fireworks, music, and local culture, which together with four Toy Story-themed installations set up along the Yanping Riverside Park waterfront for the duration of the festival, created the most unmissable fireworks celebration in Taipei this summer. This year’s festival, which ran from August 6 to 30, brought together the Dadaocheng commercial district, local brands, and tourist attractions. With dazzling fireworks displays, musical performances, a riverside light gallery, a cultural and creative market, as well as organized experiences, it attracted over 290,000 visitors, including tourists from around Taiwan and overseas. The centerpiece of the grand finale, a magnificent eight-minute fireworks display, was a specially-designed “Thousand Wheels of Color” effect enhanced by the reflections on the water, illuminating the Taipei night sky and filling festival-goers’hearts with love. The festival organizers worked with businesses in the commercial district on online promotions to offer gifts with purchases above a certain amount, which helped increase consumer spending and boosted the local economy. The Taipei Summer Festival showcased the creativity of urban festivals and by focusing on cross-sector collaboration and cultural sustainability, also allowed Dadaocheng's historical heritage and modern innovation to shine on the international stage, making it this year’s most spectacular midsummer celebration.

Credits

Creative Marketing Dept.Manager
YEN-YUN CHANG
Creative Marketing Dept.Deputy Supervisor
TING-CHIH LIU
Creative Marketing Dept.Project Planner
YI-NING WANG
More Platinum Winners
Video
2025
MUSE Advertising Awards - Al-Qadsiah Club: A Legacy of Football Excellence

Entrant Company

SWING

Category

Video - Cause / Awareness

Country / Region

Saudi Arabia

Video
2025
MUSE Advertising Awards - We Race The Future
Ministry of Sport

Entrant Company

Daw Production house

Category

Video - Sports

Country / Region

Saudi Arabia

Event
2025
MUSE Advertising Awards - 2025 Beigang Lantern Festival

Entrant Company

JIAJIAFU Integrated Marketing Communication Co.

Category

Event - Cultural

Country / Region

Taiwan

Video
2025
MUSE Advertising Awards - SCADclass Series

Entrant Company

Savannah College of Art and Design

Category

Video - TV Series / Episodes

Country / Region

United States