MUSE Gold

2025

Hannover Messe 2025 - Opening Ceremony

Entrant Company

insglück Gesellschaft für Markeninszenierung mbH

Category

Event - Live Show

Client's Name

Deutsche Messe AG

Country / Region

Germany

HANNOVER MESSE 2025 – Shaping the Industry Together
When the world’s leading industrial technology fair opened its gates in 2025, it did so with a bold vision: showcasing how human creativity and machine intelligence can shape the future — together.
For the official opening ceremony at the historic Kuppelsaal in Hannover, we created a spectacular live experience that redefined what industrial storytelling can be. At the heart of the show stood a fictional AI entity called Hermes AI — a narrative voice guiding the audience through a theatrical journey of transformation.
This wasn’t a conventional welcome. It was a staged symphony of humans, robots, and algorithms — a poetic dialogue between man and machine. Aerial performers, robotic arms, real-time AI-generated content, and a massive LED stage design fused into a singular, immersive choreography. Each moment symbolized a chapter of industrial evolution: from automation to connectivity, from energy to intelligence.
The story unfolded as a live performance with cinematic depth. Hermes AI, voiced by an actor and visualized on screen, opened a philosophical and visionary dialogue with the audience. Interacting with both performers and technology on stage, the AI questioned, learned, evolved — and ultimately celebrated the collaborative spirit at the core of innovation.
The experience culminated in a unifying gesture: a collective visual crescendo on the LED wall — symbolizing not just a look ahead, but a call to action: Shaping the Industry Together.
With international guests from politics, science, and industry in attendance, the opening of Hannover Messe 2025 was more than an event. It was a manifesto — for progress, for partnership, and for the belief that the future of industry lies in the interplay of minds and machines.

More Gold Winners
Corporate Identity
2025
2025 MUSE Creative Awards Winner - Pavone
Pavone Carpet Gallery

Entrant Company

A4DH Branding Services

Category

Corporate Identity - Brand Identity

Country / Region

United Arab Emirates

Experiential & Immersive
2025
2025 MUSE Creative Awards Winner - The Bone Hunters
Carnegie Museum of Natural History

Entrant Company

Summer Chao, Sam Ho, Mia Jeong, Nikita Valluri

Category

Experiential & Immersive - Exhibition Experience

Country / Region

United States

Video
2025
2025 MUSE Creative Awards Winner - Philadelphia Ballet Shoe Campaign
Philadelphia Ballet

Entrant Company

Helm Creative Studio

Category

Video - Fund Raiser

Country / Region

United States

Video
2025
2025 MUSE Creative Awards Winner - One Step Away

Entrant Company

Savannah College of Art and Design

Category

Video - Documentary

Country / Region

United States