Pavone

Pavone Carpet Gallery weaves a story of artistry and innovation into every thread of its creations. For over 25 years, Pavone has stood at the forefront of carpet industry, blending traditional craftsmanship with cutting-edge technology. Born from the rich heritage of the Middle Eastern and North African markets, Pavone has also extended its reach to Europe.
In Italian, Pavone signifies peacock. The peacock is seen as a symbol of unmatched grace and beauty. Its feathers have multiple details, and its hues are similar to those of eastern rugs. We used the motifs and materials found in eastern carpets, particularly Persian carpets, to convey this spirit in the brand identity. Elements like flowers, birds, and trees. We also incorporated features from Persian miniature artworks to depict the peacock. Additionally, because Pavone was situated in the UAE, we also incorporated elements of Arabic architecture into our designs to give the brand a local feel.
Customers can customize a carpet to their taste as one of the services provided by Pavone. Custom handwoven creations crown the brand’s portfolio and without a doubt are a competitive edge. In order to highlight this specific aspect, we created a peacock illustration design that enables the peacock to be produced repeatedly with different patterns and elements. This option leads to an amazing storytelling quality and a world of colors and shapes.

Pavone’s tone, elegant and confident, radiates a deep pride in its heritage and craftsmanship, ensuring both the discerning collector and the practical buyer feel equally at home. Yet, beneath this sophistication lies a heartwarming sincerity; as tenderly expressed in promises like, “we make them with love and we do everything to make this love last.”
Pavone doesn’t just speak; it reassures, building trust and forging emotional connections, offering not just carpets but beautiful stories. Embracing the essence of this brand, we thoughtfully expanded its visual identity across pivotal touchpoints, offering a vivid glimpse into how the logo and design elements will come to life in their final form.