2019
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?More than ruffled feathers: Mockingbirds show heightened aggression after lead exposure,? was the lead in a January 23, 2019, Morris Animal Foundation press release. The release detailed a Tulane University study, which the Foundation funded, that found mockingbirds exposed to sub-lethal levels of lead in their urban habitats are far more aggressive than those that aren?t.<br><br>The primary goal for this release was to examine how one very common animal species is impacted by lead exposure. Second, we wanted to highlight the possibility that sub-lethal lead exposure may be common among other wildlife living in urban areas, and maybe even pets, and that more work is needed to better understand its full effects, beyond just behavior. We explained the study?s methods and very clear findings, as well as why lead poisoning is still a global issue to this day.<br><br>The release performed well, with 123 total stories and a potential circulation of more than 124 million readers. The release was boosted by PR Newswire, but we also feel that its title and newsworthy subject matter, about how lead poisoning on a species other than humans, enhanced its performance.<br><br>
Visit: <a href="https://www.morrisanimalfoundation.org/article/more-ruffled-feathers-mockingbirds-show-heightened-aggression-after-lead-exposure" target="_blank">https://www.morrisanimalfoundation.org/article/more-ruffled-feathers-mockingbirds-show-heightened-aggression-after-lead-exposure</a>
Credits
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Not Really Rocket Science
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Corporate Identity - Corporate Identity, Others
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United States
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MASTER FOR YOU AGENCY
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Integrated Marketing - Integrated Marketing Materials
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Spain
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Kairos Studio
Category
Website - Health
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United States
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Lisa Gorham Creative
Category
Corporate Identity - Logos
Country / Region
United States