Accelerate your AI journey video podcast series

Lenovo is seeking to build awareness of its AI expertise and capabilities across a broad spectrum of business and IT challenges and capture net new opportunities. However, IT decision-makers have expanded their sources of content, especially among the next generation. According to the Foundry July 2024 Role and Influence Study, IT tech buyers now seek out alternate consumption models such as video and audio podcasts. Ninety-five percent of tech buyers watch technology-related videos for business purposes, and 61% listen to business-related podcasts, with higher adoption trends among millennial and Gen Z segments. These figures make these media types a key component of any IT marketing strategy.
To reach Lenovo customers and prospective customers, the strategy is to launch a dynamic, non-traditional video podcast series that engages audiences with AI-focused, industry-related content that’s entertaining, valuable, and shareable—the substance of a TED Talk with the inviting appeal of a conversation.
The audience includes decision-makers at both the IT and line-of-business levels. As the next generation of executives and IT leaders continues to grow, Lenovo is determined to meet them where they consume their information. The Foundry study cited above broke down the types of information tech buyers seek from video formats: 44% look for industry research, 43% for in-depth product reviews, and 38% for interviews with industry experts. From podcasts, 46% seek content on emerging or new technology, 37% on business trends, and 32% on breaking or recent technology and industry news.
By aligning with these preferences, Lenovo can expand awareness of its AI leadership, connect authentically with evolving audiences, and position itself at the forefront of how business and technology stories are told.