2025

Overland Nomadic Branded Truck

Entrant

Sonja Epple

Category

Outdoor Advertising - Vehicle Graphics

Client's Name

Overland Nomadic

Country / Region

United States

The Overland Nomadic logo shows a rugged mountain landscape with a compass needle at the center — simple, outdoorsy, and built to feel like it belongs on the trail.
For the truck graphics, I wanted the design to flow naturally from the logo, as if the mountain lines continued right across the vehicle. The lines have a spontaneous, hand-drawn feel — not perfectly geometric, but intentional. It gives the truck movement and energy without feeling forced.
It’s subtle branding: not oversized, not in-your-face. The idea was to make something that still highlights the brand but looks like something you’d want on your vehicle even if you didn’t work for the company.