MUSE Gold

2025

2024 New Taipei City Indigenous Peoples Joint Cultural Event

Entrant Company

Indigenous Peoples Department New Taipei City Government

Category

Event - Cultural

Client's Name

Indigenous Peoples Department New Taipei City Government

Country / Region

Taiwan

To ensure the inheritance, preservation, and promotion of the rich cultural heritage of indigenous peoples, the Indigenous Peoples Department of the New Taipei City Government proudly hosts an annual celebration. The 2024 New Taipei City Indigenous Peoples Joint Cultural Event is set to welcome 16 distinct ethnic groups, creating a vibrant tapestry of cultural expression and shared history. With the evocative theme “Pathways Across Waters,” this year's event underscores the ocean's role not only as a vital transportation route but also as a crucial natural resource that binds Austronesian ethnic groups together. It symbolizes the flow of cultural wisdom, emotions, and narratives that have been cherished and passed down through generations.
Attendees will have the unique opportunity to immerse themselves in the captivating world of aboriginal culture. The event will feature a diverse array of activities, including traditional rituals and exhilarating song competitions showcasing the talents of various ethnic groups. In addition, a bustling market will offer a variety of local delicacies, agricultural products, and innovative cultural goods, providing a feast for the senses. This celebration is not just an opportunity to appreciate the beauty of indigenous cultures; it also serves as a strategic initiative to attract tourists, invigorate the local economy, and foster intergenerational and cross-regional cultural exchanges. Ultimately, the event aims to honor, preserve, and promote the invaluable cultural legacies of the indigenous peoples, ensuring their vibrant traditions continue to thrive for generations to come.
This remarkable event is designed to empower both long-term urban indigenous individuals and young aboriginal participants, allowing them to reconnect with the rich cultural heritage of their ethnic groups. By fostering a deeper understanding of indigenous cultural characteristics, the event encourages meaningful interactions and exchanges between diverse ethnic communities, ultimately promoting greater public awareness and appreciation of indigenous cultures. In a notable addition this year, the event will feature a youth forum for indigenous peoples for the very first time. This forum will explore the contemporary dimensions of ethnic culture, providing a platform for indigenous voices to resonate more broadly and profoundly within the community.

Credits

Indigenous Peoples Department New Taipei City Government
More Gold Winners
Advertising
2025
2025 MUSE Creative Awards Winner - Carter Bank Brand Awareness Campaign

Entrant Company

Strum Agency

Category

Advertising - Advertising Campaign

Country / Region

United States

Corporate Identity
2025
2025 MUSE Creative Awards Winner - Morein flow

Entrant Company

Morein Flow Technology Co., Ltd., Hangzhou

Category

Corporate Identity - Logos

Country / Region

China

Marketing & Promotional
2025
2025 MUSE Creative Awards Winner - 2024 Purpose Prize Book

Entrant Company

AARP Brand Creative Services

Category

Marketing & Promotional - Brochure

Country / Region

United States

Outstanding Agency
2025
2025 MUSE Creative Awards Winner - Phoenix Media Group
Phoenix Media Group

Entrant Company

Phoenix Media Group

Category

Outstanding Agency Awards - Outstanding Small Agency (Up to 25 employees)

Country / Region

United States