2025
Entrant Company
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Client's Name
Country / Region
To ensure the inheritance, preservation, and promotion of the rich cultural heritage of indigenous peoples, the Indigenous Peoples Department of the New Taipei City Government proudly hosts an annual celebration. The 2024 New Taipei City Indigenous Peoples Joint Cultural Event is set to welcome 16 distinct ethnic groups, creating a vibrant tapestry of cultural expression and shared history. With the evocative theme “Pathways Across Waters,” this year's event underscores the ocean's role not only as a vital transportation route but also as a crucial natural resource that binds Austronesian ethnic groups together. It symbolizes the flow of cultural wisdom, emotions, and narratives that have been cherished and passed down through generations.
Attendees will have the unique opportunity to immerse themselves in the captivating world of aboriginal culture. The event will feature a diverse array of activities, including traditional rituals and exhilarating song competitions showcasing the talents of various ethnic groups. In addition, a bustling market will offer a variety of local delicacies, agricultural products, and innovative cultural goods, providing a feast for the senses. This celebration is not just an opportunity to appreciate the beauty of indigenous cultures; it also serves as a strategic initiative to attract tourists, invigorate the local economy, and foster intergenerational and cross-regional cultural exchanges. Ultimately, the event aims to honor, preserve, and promote the invaluable cultural legacies of the indigenous peoples, ensuring their vibrant traditions continue to thrive for generations to come.
This remarkable event is designed to empower both long-term urban indigenous individuals and young aboriginal participants, allowing them to reconnect with the rich cultural heritage of their ethnic groups. By fostering a deeper understanding of indigenous cultural characteristics, the event encourages meaningful interactions and exchanges between diverse ethnic communities, ultimately promoting greater public awareness and appreciation of indigenous cultures. In a notable addition this year, the event will feature a youth forum for indigenous peoples for the very first time. This forum will explore the contemporary dimensions of ethnic culture, providing a platform for indigenous voices to resonate more broadly and profoundly within the community.
Credits
Entrant Company
Jennings Social Media & MarTech
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Branded Content - Healthcare & Pharma
Country / Region
United States
Entrant Company
Dimension space
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Experiential & Immersive - Public Art Installation
Country / Region
Taiwan
Entrant Company
McKinsey and Company
Category
Strategic Program - Brand Strategy Campaign
Country / Region
United States
Entrant Company
Gravity Global
Category
Integrated Marketing - Green / Eco-Friendly
Country / Region
United Kingdom