2025
Entrant Company
Category
Client's Name
Country / Region
Lacquer+ seamlessly blends traditional lacquerware with modern café culture, revitalizing an ancient craft for contemporary audiences.
Rooted in Neolithic China, lacquerware's durability and vivid hues find new expression through sleek, modern aesthetics.
The brand's design concept transcends museums, transforming lacquer into a dynamic lifestyle experience.
Its visual identity, inspired by lacquer's layered sheen, combines traditional motifs with futuristic elements, appealing to Gen Z and culture enthusiasts.
Lacquer+ offers a range of products, from lacquer-inspired coffee to accessories, encouraging daily interaction with the craft.
The café layout, with dedicated zones for coffee, culture, and exhibitions, provides immersive experiences.
By reimagining lacquerware's role in modern life, Lacquer+ cultivates a new generation of enthusiasts, ensuring this ancient craft's continued relevance and appreciation.
It's a celebration of heritage and innovation.
Entrant Company
Copper Giants
Category
Video - TV Ad
Country / Region
United States
Entrant Company
insglück Gesellschaft für Markeninszenierung mbH
Category
Event - B2B
Country / Region
Germany
Entrant Company
First Media US
Category
Social Media - Food & Beverage
Country / Region
United States
Entrant Company
Finalsite
Category
Website - School / Universities
Country / Region
United States