MUSE Gold

2025

Lacquer+ Coffee

Entrant Company

ZHANG CHUYUE

Category

Corporate Identity - Brand Identity

Client's Name

Country / Region

China

Lacquer+ seamlessly blends traditional lacquerware with modern café culture, revitalizing an ancient craft for contemporary audiences.
Rooted in Neolithic China, lacquerware's durability and vivid hues find new expression through sleek, modern aesthetics.
The brand's design concept transcends museums, transforming lacquer into a dynamic lifestyle experience.
Its visual identity, inspired by lacquer's layered sheen, combines traditional motifs with futuristic elements, appealing to Gen Z and culture enthusiasts.
Lacquer+ offers a range of products, from lacquer-inspired coffee to accessories, encouraging daily interaction with the craft.
The café layout, with dedicated zones for coffee, culture, and exhibitions, provides immersive experiences.
By reimagining lacquerware's role in modern life, Lacquer+ cultivates a new generation of enthusiasts, ensuring this ancient craft's continued relevance and appreciation.
It's a celebration of heritage and innovation.

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