MUSE Gold

2026

AVATR HarmonyOS Star Ring Screen Design Scheme

Entrant

AVATR

Category

Experiential & Immersive - Immersive Brand Experience

Client's Name

Country / Region

China

About The Entry

Guided by the core principle of "balancing habit and innovation, integrating function and emotion," the design focuses on far-screen interaction scenarios within the cabin, preserving familiar user experiences while breaking through the limitations of traditional interface boundaries. Through innovative visual forms, interaction logic, and multi-sensory engagement, it creates a remote interaction space that blends artistry, functionality, and emotional warmth.
The design offers innovative Boundless Desktop and Classic Desktop, maintaining user familiarity and delivering an immersive, artistic experience through borderless design. It successfully balances zero learning cost with a high degree of exploratory freedom.
Dual desktop themes retain the intuitive card-based interaction model while offering extensive freedom in card customization. Users can freely position cards to accommodate both driver and passenger needs, adjust their size to suit individual preferences for information density, and duplicate cards to create engaging layouts such as photo walls. Moreover, new features like the Mileage Card, Rear Blind Spot Assist Card, and Photo Album Duplication Card further enrich interaction and adapt to diverse scenarios.
This design introduces an innovative multi-sensory music experience, where the far-screen and ambient lighting extract colors from album covers to achieve synchronized sound, light, and dynamic effects. Additionally, diverse layout options help effectively resolve Bluetooth music lyric display limitations. A newly added e-pet responds dynamically to scenarios to enhance the joy of driving.
The design adheres to WCAG guidelines, streamlining information, refining layouts, and unifying the visual style to improve both usability and aesthetics. By extending accessibility to vulnerable groups, it reflects the brand's sense of responsibility and human-centered warmth.

Featured Media

Credits

Nannan Li
Weilu He
Pengran Wang
Dezhi Zhao
Zhenpeng Ping
Chuan Tan
Bo Wang
Junhao Yan
Kai Wang
Yanan Lü
More Gold Winners
Experiential & Immersive
2026
2026 MUSE Creative Awards Winner - Audi One
AUDI AG

Entrant

Pure Perfection GmbH

Category

Experiential & Immersive - Business to Business

Country / Region

Germany

Advertising
2026
2026 MUSE Creative Awards Winner - Holey Cheese
Norseland, Inc.

Entrant

One Horizon LLC

Category

Advertising - Advertising Campaign

Country / Region

United States

Event
2026
2026 MUSE Creative Awards Winner - DAESANG E.T.F.F (Eat & Travel Film Festival)

Entrant

Comma Entertainment

Category

Event - Festival / Carnival

Country / Region

South Korea

Experiential & Immersive
2026
2026 MUSE Creative Awards Winner - KONYA BİLİM FESTİVALİ 2025
KONYA BİLİM MERKEZİ

Entrant

FUTURE PLAN

Category

Experiential & Immersive - Immersive Brand Experience

Country / Region

Turkey