2026
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Capybara Seasons is a series of naked-eye 3D works we created for landmark screens in major cities.
People don’t just look at screens anymore; they look for connection. It’s less about attention, more about emotion. Around the world, brands and creators have begun to express themselves through characters and identities that carry resonance — from global IPs like LABUBU to creator-led brands such as Rihanna’s Fenty Beauty. We wanted to explore what that could mean in public art: how a character can evoke emotion. Our goal was to see how digital work could sit naturally in public space — connecting without persuasion, speaking without shouting — especially in large cities and environments dominated by branding and commercial display.
Chengdu’s relaxed pace and the capybara’s calm nature share the same rhythm. We built the piece around that alignment — a city’s temperament expressed through a single, composed figure.
Across spring, summer, and autumn, the films follow the same rhythm — no dialogue, just small stories told through timing and motion. In spring, green spreads through the city with fields of canola bloom. In summer, a capybara hides from the heat in the cool hum of a refrigerator. In autumn, it faces the last stretch of warmth with the same calm indifference. Each short holds a season in view, anchored by the capybara’s unbothered presence.
City centres move fast, the rhythm constant and unbroken. Large LED screens compete for attention. Capybara Seasons was made as a pause within that flow — a moment that fits the rhythm of the city without trying to break it. Each scene feels simple and light, with the capybara moving at its own pace — a quiet mirror of the people passing by.
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fischerAppelt, live marketing
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Event - B2B
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Qatar
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Gravity Global
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Strategic Program - Video Campaign
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United States
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Sifr
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Advertising - Online Ad (Campaign)
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Saudi Arabia
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George P. Johnson Experience Marketing
Category
Experiential & Immersive - Immersive Brand Experience
Country / Region
United States