2026
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About The Entry
Memory Chapters: Cultural Tourism Stamp Journey centers on cultural tourism, re-engaging the relationship between local heritage and users through an interactive website and XR-guided experience. The project connects 22 selected cultural sites across Nantou, transforming historic buildings, cultural venues, and local landscapes into interactive and collectible cultural nodes. Visitors can participate in AR-based quizzes, scan QR codes, and collect digital stamps via mobile devices, gradually piecing together Nantou’s cultural narratives throughout their journey.
Compared to traditional paper-based stamp collection, which relies on physical distribution and carrying, the digital system aligns more closely with contemporary user behavior. It offers advantages in sustainability, convenience, and broader dissemination. Visually, the design adopts a palette of soft sky blue, grass green, and warm brown, complemented by rounded, playful characters and illustrative elements. This approach reduces the sense of distance often associated with cultural initiatives—making the experience approachable for adults while naturally engaging younger audiences, fostering cross-generational interaction.
Beyond promoting tourism, the project integrates content, interface, and gamification through a web-based design framework, enabling culture to be experienced in a more accessible and far-reaching way.
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CBRE Calibre Creative Group
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Typography - Typefaces / Font System
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United States
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Kong Dejing
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Experiential & Immersive - Hybrid Experience (NEW)
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China
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Cai Hao
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App / Mobile App - Services
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United States
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Impact Marketing + Communications
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Integrated Marketing - New Category
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United States