2026
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The 2025 Yunlin ZHIO-ON-KA-GA Festival is a celebration and cultural practice rooted in local tradition and intergenerational exchange. Centered on Zhao’an Hakka heritage, the festival integrates traditional forms with contemporary innovation, creating a public gathering that connects historical memory with everyday life and reveals the vitality of regional culture.
Zhao’an Hakka culture is distinguished by its language, ritual beliefs, and lived wisdom, all deeply embedded in the local landscape. Built around cultural transmission, innovation, and civic participation, the festival features curated performances, artist commissions, Hakka cultural markets, and the torch procession through Hakka villages. These programs shift heritage from preservation to active engagement, transforming culture into something experienced rather than observed.
This year emphasizes accessibility and cross-generational dialogue. Local arts organizations, temples, merchants, and residents collaborate to reinterpret Zhao’an Hakka elements through contemporary design and public art, attracting diverse audiences and strengthening community identity. The festival reconnects people with place and history with the present, establishing Zhao’an Hakka culture as a living force for communal cohesion.
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Zhengzhou University of Aeronautics
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Marketing & Promotional - Poster (Series)
Country / Region
China
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Prophet Brand Strategy
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Integrated Marketing - Brand Partnerships
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United Kingdom
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Taoyuan City Government
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Event - Sustanability
Country / Region
Taiwan
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Xiluo Township Office, Yunlin County
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Event - Art
Country / Region
Taiwan