MUSE Gold

2026

2025雲林詔安客家文化節

Entrant

Yunlin County Government

Category

Event - Art

Client's Name

Shanghong Wang

Country / Region

Taiwan

About The Entry

The 2025 Yunlin ZHIO-ON-KA-GA Festival is a celebration and cultural practice rooted in local tradition and intergenerational exchange. Centered on Zhao’an Hakka heritage, the festival integrates traditional forms with contemporary innovation, creating a public gathering that connects historical memory with everyday life and reveals the vitality of regional culture.
Zhao’an Hakka culture is distinguished by its language, ritual beliefs, and lived wisdom, all deeply embedded in the local landscape. Built around cultural transmission, innovation, and civic participation, the festival features curated performances, artist commissions, Hakka cultural markets, and the torch procession through Hakka villages. These programs shift heritage from preservation to active engagement, transforming culture into something experienced rather than observed.
This year emphasizes accessibility and cross-generational dialogue. Local arts organizations, temples, merchants, and residents collaborate to reinterpret Zhao’an Hakka elements through contemporary design and public art, attracting diverse audiences and strengthening community identity. The festival reconnects people with place and history with the present, establishing Zhao’an Hakka culture as a living force for communal cohesion.

More Gold Winners
Event
2026
2026 MUSE Creative Awards Winner - 2026 New Taipei Archaeology Season

Entrant

Shihsanhang Museum of Archaeology, New Taipei City

Category

Event - Cultural

Country / Region

Taiwan

Branded Content
2026
2026 MUSE Creative Awards Winner - Asthma Transplant
AstraZeneca, Tezspire

Entrant

Omnicom Health Germany

Category

Branded Content - Healthcare & Pharma

Country / Region

Germany

Experiential & Immersive
2026
2026 MUSE Creative Awards Winner - The Lighthouse: The Campus for Creators
The Lighthouse, part of the Whalar Group

Entrant

Whalar Group

Category

Experiential & Immersive - Community

Country / Region

United States

Corporate Identity
2026
2026 MUSE Creative Awards Winner - Agave De Ray Brand Identity

Entrant

Self employed

Category

Corporate Identity - Brand Identity

Country / Region

United States