MUSE Silver

2026

NAVIGATOR WORKSHOP NO.1 Brand Identity Design

Entrant

NAVIGATOR WORKSHOP NO.1

Category

Corporate Identity - Brand Identity

Client's Name

Ma Yanhui

Country / Region

China

NAVIGATOR WORKSHOP NO.1 – Brand Identity Design
The brand identity for NAVIGATOR WORKSHOP NO.1 is built around a spirit of exploration, precision, and uncompromising craftsmanship. The logo adopts Mars Blue, a color symbolizing depth, courage, and visionary ambition. Its dynamic form evokes a sail catching the wind—representing the brand’s ethos of setting sail, breaking waves, and advancing boldly without fear.
As a luxury pioneer in molded soft-trim customization, NAVIGATOR WORKSHOP NO.1 interprets the “Navigator” spirit as one of continuous discovery and innovation. The workshop stands as a flagship atelier where top-tier craftsmanship and meticulous artistry converge, offering clients a truly exclusive and personalized interior customization experience.
At the heart of the brand lies a belief: true luxury is born from an obsession with detail. Every soft-trim set is treated as an artistic creation—carefully sculpted, precisely aligned, and executed with unwavering dedication. Using advanced molding technology, each piece is customized to achieve a 1:1 flawless fit with the original vehicle profile, delivering contours that are pronounced, harmonious, and accurate to the millimeter.
Only 100% carefully selected, health-safe, eco-friendly materials are used, ensuring a touch that is gentle, breathable, and pure. Colors are matched seamlessly with the vehicle’s interior, producing a finish that feels naturally integrated—cohesive, elegant, and perfect in every dimension.
NAVIGATOR WORKSHOP NO.1 embodies mastery, innovation, and leadership. It invites every driver to embrace a future of precision craftsmanship and extraordinary journeys. With each customized interior, the workshop transforms every drive into a pleasurable “voyage,” merging comfort, artistry, and emotion.
Navigate the future. Lead every journey.
Choose NAVIGATOR—where craftsmanship defines excellence and every detail charts a new course toward an extraordinary life.

Credits

NAVIGATOR WORKSHOP NO.1
Ma Yanhui
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