MUSE Silver

2026

2025 Taipei Hakka Yimin Festival

Entrant

SIANG YANG CREATIVE INTEGRATED & COMMUNICATION Co.Ltd

Category

Event - New Category: Cultural & Traditional Festival Design

Client's Name

SIANG YANG CREATIVE INTEGRATED & COMMUNICATION Co.Ltd

Country / Region

Taiwan

About The Entry

The 2025 Taipei Hakka Yimin Festival promises to be a vibrant celebration, skillfully blending traditional values with contemporary urban experiences. Centered around the core theme of “Loyalty and Righteousness Spirit, Urban Shared Prosperity,” this festival artfully integrates the rich legacy of the Hakka Yimin faith into a dynamic urban setting.To achieve this, the design team has crafted a cohesive identity system that not only honors the symbolic elements of the righteous people's beliefs but also transforms them into a modern and accessible visual language. For instance, festival-goers will encounter striking entrance imagery that welcomes them into a realm where tradition meets innovation.
Furthermore, as they navigate through ceremonial pathways adorned with thoughtful graphics and interactive installations, participants will immerse themselves in the festival's cultural essence. Each detail is meticulously designed to ensure that the spirit of traditional Hakka culture is seamlessly woven throughout the event, allowing attendees to engage meaningfully with the heritage. Ultimately, the 2025 Taipei Hakka Yimin Festival stands as a testament to the city’s commitment to shared prosperity and cultural richness, inviting everyone to experience this vibrant tapestry of tradition and modernity.
The main stage stands as the centerpiece for ceremonies and performances, boasting an intricate framework crafted with lines and colors that powerfully symbolize the act of carrying burdens and the idea of guardianship. As participants approach, they will be greeted by a visually compelling entrance that seamlessly connects to blessing pathways; these elements work together to guide individuals through a thoughtfully designed ceremonial process. This structured experience allows attendees to engage sequentially with both the procession and the blessings, enhancing the overall atmosphere. In addition, the space is masterfully organized with a zoned layout that employs a harmonious primary color scheme and cohesive imagery. This extends to flags, signage, and wayfinding elements, all of which contribute to easy navigation and high visibility throughout the venue. As a result, participants can effortlessly find their way while immersing themselves in the event.

Credits

SIANG YANG CREATIVE INTEGRATED & COMMUNICATION Co.Ltd
Min CHAO
SIANG YANG CREATIVE INTEGRATED & COMMUNICATION Co.Ltd
Gwen LIN
SIANG YANG CREATIVE INTEGRATED & COMMUNICATION Co.Ltd
Tang WM
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