Maxon Rebrand - Animated Logo System

Maxon, maker of powerful, approachable software solutions for creators working in 2D and 3D design, motion graphics, visual effects, and more, today announced a fresh unified product logo system designed to visually connect its suite of creative tools – Maxon One, Cinema 4D, Red Giant, ZBrush, Redshift, Universe, Capsules, Cinebench, Cineware, and Moves – within a cohesive ecosystem. This redesign introduces a modular, consistent, and connected visual identity, underscoring Maxon’s commitment to fostering clarity, creativity, and connection for its growing family of tools.
The animated logo system further brings each product’s unique characteristics to life through motion, while using a shared rhythm and structure to connect the different logos. This set of animated logos is widely used across subsequent marketing materials, becoming a new standard for the brand.