2026

Curate Your Fresh

Entrant

Urban One

Category

Branded Content - Influencer Marketing

Client's Name

P&G

Country / Region

United States

About The Entry

Urban One joined P&G for the Cincinnati Music Festival - an annual festival of music and culture - with the branded social content series Curate Your Fresh. Fans and followers embarked on a revitalizing journey featuring the multifaceted lifestyle influencers, content creator and fitness enthusiast Maria More as she gears up for the festival. Her preparation is a testament to living vibrantly with P&G. Maria inspires consumers to do the same when they preparing for a trip or dealing with an everyday extensive to do list.