2026

ROOBER

Entrant

THE UNIVERSITY OF MELBOURNE

Category

Branded Content - Retail

Client's Name

中山安淇制衣厂

Country / Region

China

Gallery

MUSE Creative Awards Winner – ROOBER by THE UNIVERSITY OF MELBOURNE (Image 1)

MUSE Creative Awards Winner – ROOBER by THE UNIVERSITY OF MELBOURNE (Image 2)

MUSE Creative Awards Winner – ROOBER by THE UNIVERSITY OF MELBOURNE (Image 3)

MUSE Creative Awards Winner – ROOBER by THE UNIVERSITY OF MELBOURNE (Image 4)

MUSE Creative Awards Winner – ROOBER by THE UNIVERSITY OF MELBOURNE (Image 5)

MUSE Creative Awards Winner – ROOBER by THE UNIVERSITY OF MELBOURNE (Image 6)

MUSE Creative Awards Winner – ROOBER by THE UNIVERSITY OF MELBOURNE (Image 7)

MUSE Creative Awards Winner – ROOBER by THE UNIVERSITY OF MELBOURNE (Image 8)

MUSE Creative Awards Winner – ROOBER by THE UNIVERSITY OF MELBOURNE (Image 9)

MUSE Creative Awards Winner – ROOBER by THE UNIVERSITY OF MELBOURNE (Image 10)

About The Entry

通过“自在，博得喜爱”的主张成功将产品优势与消费者情感需求结合，实现了品牌传播与市场占位的双重目标。品牌主张：“自在，博得喜爱”简洁有力，既表达了产品的舒适性，也传递了品牌希望消费者通过使用产品获得愉悦体验的愿景。核心符号：以“在”字为核心符号，强化了品牌与“自在”的关联，便于消费者记忆和传播，增强了品牌的辨识度。产品体系：通过工艺和材质塑造三个产品系列，分别为自由、自然、自在的不同梯度展示了ROOBER若博产品细分，满足了消费者对实用性和舒适性的双重需求。