Maryland Honors America's Semiquincentennial

The Maryland State Ad Agency (MSAA) designed and launched an advertising campaign for the Maryland Department of Planning’s Maryland 250 Commission (MD250). MSAA designed, produced, scripted and planned the campaign to promote Maryland’s celebration of America’s Semiquincentennial. The creative assets included a :30 and 2 long form videos, audio, digital assets and OOH.
MSAA believes that this spot reminds our citizens, that for generations, Marylanders have helped to shape our nation through active citizenship, public service and a great belief in our country. The video serves to bring awareness to the many events that are planned in Maryland to honor America’s Semiquincentennial. We are most appreciative to Governor Wes Moore, who graciously accepted our request to participate in this public service announcement.
The target demographic for the campaign is the general public in Maryland in English and Spanish. The campaign includes cable and public TV, broadcast radio, social media, billboards, OTT, MiLB video board, YouTube, geo-targeted display and digital media.
MSAA believes this spot resonated with the citizens of Maryland and the results exceeded our goals. We were proud to work with the MD 250 Commission on this very special project.