MUSE Gold

2026

Official CMA After-Party Engraving Station by Glenfiddich

Entrant

Go West Creative

Category

Experiential & Immersive - Sponsorship Experience

Client's Name

William Grant & Sons

Country / Region

United States

Gallery

About The Entry

At the Official CMA Awards After Party, Glenfiddich took center stage as the presenting sponsor of the live trophy-engraving
activation. Transforming each moment of celebration into an unforgettable, real-time experience. Award winners received
their CMA trophies on-site, each name delicately engraved, expertly polished, and placed into elegant walnut gift boxes with
ceremonial precision. Against a dynamic LED backdrop featuring bespoke Glenfiddich content, winners watched their
achievements quite etched while fully immersed in the brand’s world of artistry, mastery, and craft. Nearby, the Glenfiddich
VIP Lounge — wrapped in understated luxury — offered exclusive custom cocktails and an intimate vantage point to view the
engraving process. As a final celebratory flourish, every award winner departed with a personalized Glenfiddich 14-year-old
bottle engraved with their name — a rare keepsake honoring excellence in its purest form.

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