2026
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On December 10, 2025, amidst the heavy snow at the foot of Changbai Mountain, at -30°C and across 180,000 square meters, the 24-hour-only beautiful folly MARIE DALGAR the Natural Theater III · A Participatory Art Project came to a perfect conclusion.
This marked the third collaboration between JV communication and MARIE DALGAR on the Natural Theater Project series. Two curators collaborated with 26 artists from diverse fields such as theater, sound art, installation costume, and new media art.
Large-scale installations, improvised music, and physical performances converged across the snowy expanse. The journey unfolded through three chapters — Urban Interstices, Above the Wilderness, and The Sun Sets As Always, Where Gods and Soil Become One — with a transitional chapter titled Encounter between the first and second acts. Participants transformed into "travelers," moving from the urban environmen into the snowy wilderness, where they encountered "fools" resisting efficiency-above-all-else norm with their bodies. Guided by "messengers of nature," they then reclaimed inner senses of themselves by moving forward in the sound of wind and the touch of snow, and finally joined the "fools" in walking, chanting, and breathing, collectively responding to the call from heaven and earth.
This was more than an artistic presentation — it was a return to the essence of life. Under the maternal shelter of snow, we rebuilt the dialogue with ourselves and with nature, listening to the roar of life itself.
Credits
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Critical Mass
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Website - Causes / Awareness
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Canada
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AVATR
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Experiential & Immersive - Immersive Brand Experience
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China
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HANYANG UNIVERSITY
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Marketing & Promotional - Illustration
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China
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Outlinor Design
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Corporate Identity - Style Guide
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United States