MUSE Gold

2026

Youth Soul Lab

Entrant

Citilens LTD

Category

Experiential & Immersive - Community

Client's Name

ChiaYi City Government

Country / Region

Taiwan

About The Entry

"Youth Soul Lab" stands as a testament to the transformative power of adaptive reuse and social innovation. Located in Chiayi City, Taiwan, this youth hub breathes new life into a historic building—originally a brick kiln factory, later converted into a homeless shelter, and subsequently abandoned. Today, this once-dilapidated structure has undergone a magnificent transformation, becoming the city’s premier "Third Place"—a multifunctional venue where the younger generation can anchor their dreams and reconnect with their hometown.
Facing the dual challenges of an aging population and youth outflow, the Chiayi City Government launched the "Youth Soul Lab" initiative. This project goes beyond mere building renovation; it initiates the reconstruction of a youth community. Moving away from traditional spatial design thinking, it introduces a content strategy centered on "Civic Empowerment." By preserving historical textures within the physical space and combining them with an open, flexible layout, the building becomes an immersive interactive stage. It invites young people to step out of their online digital echo chambers and engage in physical, offline co-creation activities—encompassing everything from digital fabrication workshops and live podcasts to experimental music festivals and curated creative markets.
The operational strategy is built upon three dimensions. First, through a focus on "Public Affairs," it guides youth to explore their local cultural roots. Second, through "Digital Empowerment," it equips them with modern digital skills. Finally, through "Disruptive Action," it encourages bold experimentation, thereby transforming the lab into a true incubator for social impact. This is a safe space that allows for trial and error, enabling young creators to translate abstract creativity into concrete social action.
By transforming a site that once symbolized displacement into a base for belonging, Youth Soul Lab redefines the relationship between the city and its youth. It is no longer just a government facility, but a living ecosystem connecting policy, industry, and creativity. This project successfully demonstrates how strategic programming and immersive spatial experiences can converge to solve urban issues, flipping a historical void into a beacon of hope for the region's future.

More Gold Winners
Experiential & Immersive
2026
2026 MUSE Creative Awards Winner - Taichung Aquarium
JADE SEA CO., LTD

Entrant

ULTRACOMBOS

Category

Experiential & Immersive - Immersive Brand Experience

Country / Region

Taiwan

Event
2026
2026 MUSE Creative Awards Winner - 2025 Taoyuan Mesona Flower Carnival

Entrant

CHENG YI COMMUNICATION CO.

Category

Event - Festival / Carnival

Country / Region

Taiwan

Video
2026
2026 MUSE Creative Awards Winner - The Challenge Trial:
Canadian Cancer Society

Entrant

Canadian Cancer Society

Category

Video - Cause / Awareness

Country / Region

Canada

Integrated Marketing
2026
2026 MUSE Creative Awards Winner - ReadyDose: Works like a cleaning team in a tablet.

Entrant

Gravity Global

Category

Integrated Marketing - Integrated Marketing Campaign

Country / Region

United States