Plunkett Homes: Built To Perform

Plunkett Homes is Western Australia’s oldest home builder, with a long-standing reputation for quality, craftsmanship, and trust. As the market became more competitive and digital platforms evolved, the brand saw an opportunity to modernise its online presence and strengthen how it connected with future homeowners across Perth and regional WA.
Living Online was engaged to deliver a future-focused digital strategy that would enhance visibility, improve lead quality, and ensure Plunkett Homes remained competitive in an increasingly complex online landscape.
The campaign centred on creating a smarter, more integrated digital ecosystem. Paid media, search optimisation, content, and customer data were aligned to work together seamlessly, allowing Plunkett Homes to reach the right audiences with the right message at the right time.
Search engine optimisation was rebuilt around trust, authority, and user value. High-quality, informative content was developed to help guide home buyers through their decision-making journey, positioning Plunkett Homes as a reliable and knowledgeable industry leader.
At the same time, paid advertising across Google and Meta platforms was refined to prioritise meaningful engagement rather than simple reach. By integrating customer data into campaign optimisation, the strategy focused on attracting higher-quality enquiries and improving overall performance efficiency.
To prepare for the future of search, the campaign also embraced Generative Engine Optimisation (GEO), ensuring Plunkett Homes was visible not only in traditional search results, but also in emerging AI-driven discovery experiences.
The result was a more connected, resilient, and future-ready digital presence. Plunkett Homes strengthened its ability to reach prospective buyers, improved the quality of its enquiries, and built a scalable marketing foundation designed for long-term growth.
This project demonstrates how a heritage brand can successfully evolve its digital strategy while staying true to its values – combining innovation, smart planning, and strong execution to remain a leader in a rapidly changing market.