MUSE Gold

2026

HMI Design for Digital Cultural Tourism in Smart Mobility

Entrant

Beijing University of Technology

Category

Experiential & Immersive - New Category: Human-Machine Interface

Client's Name

Country / Region

China

About The Entry

As smart mobility evolves into an experience-driven era, this digital cultural tourism HMI (Human-Machine Interface) crafts an innovative cultural tourism cockpit experience defined by boundless authenticity and endless possibilities. It draws inspiration from the concept of a mobile cultural space, and leverages a multi-agent collaborative architecture plus a vehicle-city-human contextual computing system to achieve cross-domain proactive situational awareness, intelligent service prediction and seamless full-journey connectivity. It also innovatively integrates with cultural tourism knowledge graphs, turning the car cockpit into an on-demand cultural discovery gateway that elevates every journey into a cultural exploration.
In visual design, this HMI blends the linear aesthetics of ancient Chinese architecture with modern minimalism, anchored in white and accented by low-saturation classical hues to present a neo-Chinese digital aesthetic that fuses classic heritage with contemporary sensibilities. Besides, it features a clean and intuitive interface layout for clear, efficient journey planning at a glance. The dashboard enables destination-themed customization to elevate the sense of occasion and emotional connection for every trip. As the vehicle approaches cultural landmarks, the HMI delivers relevant information via soft animations for distraction-free immersive engagement.
At the core of the interactive experience, this HMI features guidance from the digital travel companion "Little Fox". The IP character Little Fox integrates into the interface in 3D form, and enables multimodal interaction via voice, facial expressions and hand gestures. The fox embraces warm, versatile design elements to evolve from a functional assistant into a heartfelt cultural guide, boosting interaction while deepening emotional resonance for warm, resonant feelings with every interaction.
This HMI adopts a proactive, unobtrusive design to seamlessly connect pre-journey planning, in-journey experiences and post-journey reflection, pioneering interactive innovation for the smart cockpit. It further weaves deep integration of culture and technology to reframe the interaction logic and interface expression between people, vehicles and cities, turning every journey into an ongoing emotional and cultural dialogue.

Featured Media

Credits

Lu Yi
Yu Fuze
Zhang Ruijie
Xie Wanxu
More Gold Winners
Student Submission
2026
2026 MUSE Creative Awards Winner - Musemist
Xinye Li,Ximing Zhang,Hao Chen,Ziyue Wu

Entrant

Southeast University,China

Category

Student Submission - Student Product Design

Country / Region

China

Corporate Identity
2026
2026 MUSE Creative Awards Winner - in line with impact

Entrant

Tomato Tomate

Category

Corporate Identity - Style Guide

Country / Region

United States

Integrated Marketing
2026
2026 MUSE Creative Awards Winner - Festival of Golf 2026
Mulpha Events

Entrant

Milestone Creative

Category

Integrated Marketing - Integrated Marketing Campaign

Country / Region

Australia

Website
2026
2026 MUSE Creative Awards Winner - Hypha Marketing Website

Entrant

Hypha AI

Category

Website - Technology / Science

Country / Region

United States