MUSE Platinum

2026

MLB All-Star Game 2025: Hank Aaron Tribute

Entrant

Stephen Arnold Music (SAM)

Category

Experiential & Immersive - Live Experiences

Client's Name

Image Engineering / Major League Baseball

Country / Region

United States

The 2025 MLB All-Star Game in Atlanta was the perfect stage to honor one of baseball’s most iconic figures, Hank Aaron. It was here that he hit home run #715, breaking Babe Ruth’s long-standing record and shattering equality barriers. Fifty-one years later – on 7/15, no less – Image Engineering was tasked with bringing that historic moment to life through an immersive, projection-mapped, pyrotechnic-filled spectacle. They turned to SAM to craft the music and sound design that would drive it all home.
The brief was simple: bring the audience to tears. The SAM creative team did just that, crafting a cinematic score reminiscent of beloved baseball classics like The Natural and Field of Dreams. Archival audio including Vin Scully’s legendary call was meticulously restored for clarity and emotional resonance, and sound design elements, such as a heartbeat and crack of the bat, helped draw the audience even deeper into the moment.
From Billye Aaron and family, to the teams lining the field, to fans in attendance and around the globe, everyone was moved by the presentation. It has been praised as an epic, unforgettable tribute, and SAM was pleased to have played our part.

Credits

President, Creative & Marketing / SAM
Chad Cook
President, Music Services / SAM
Whitney Arnold
Production Director / SAM
Jesus Garcia
Music Library Manager / SAM
Noah Smith
Chief Engineer / SAM
Paul West
Director, Brand Strategy / SAM
Russell Boiarsky
Manager, Creative Services / Image Engineering
Michaela O'Gallagher
VP, Operations / Image Engineering
Ian Bottiglieri
Co-Founder + Chief Energy Officer / Shine Entertainment
Jonny Greco
More Platinum Winners
Integrated Marketing
2026
2026 MUSE Creative Awards Winner - Flawless Execution
Delta Air Lines

Entrant

NBCUniversal

Category

Integrated Marketing - Brand Partnerships

Country / Region

United States

Video
2026
2026 MUSE Creative Awards Winner - “Easy to Love. Hard to Leave.”

Entrant

KSV

Category

Video - TV Ad Campaign

Country / Region

United States

Integrated Marketing
2026
2026 MUSE Creative Awards Winner - ReadyDose: Works like a cleaning team in a tablet.

Entrant

Gravity Global

Category

Integrated Marketing - Social Media

Country / Region

United States

Event
2026
2026 MUSE Creative Awards Winner - New Global Sport Conference (NGSC)
Esports World Cup Foundation

Entrant

fischerAppelt, live marketing

Category

Event - Conference / Convention

Country / Region

Qatar