CNN Headlines | FAST Channel Sonic Identity

SAM was tasked with creating sonic branding and custom music for CNN Headlines' new programming line-up targeting younger audiences. CNN Headlines is a free ad-supported streaming television (FAST) channel covering major stories across entertainment, culture, business, politics, and international.
SAM’s creative team delivered a musical theme with a bold, pulsing electronic feel to define CNN's FAST channel, while creating distinct musical identities for each show – CNN Headlines Express, ICYMI (In Case You Missed It), and American Pulse. The result is a cohesive yet flexible sonic system that reinforces CNN Headlines’ fast-paced storytelling and contemporary voice across platforms.