2026
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"This is more than just a competition; it is a celebration of freshness and the warmth of human connection."
The 2025 New Taipei City Heibaiqie(oo-pe̍h-tshiat) Contest is a landmark event that seamlessly blends local delicacies, craftsmanship, and cultural heritage. Beyond a mere culinary battle, this competition aims to uncover the authentic "Taste of Taiwan" hidden deep within the city’s narrow alleys.
As home to Taiwan’s largest pork market and highest consumer demand, New Taipei City leads the nation in daily pork consumption, reflecting a profound local passion for pork-based cuisine. In an era of culinary innovation and economic growth, the New Taipei City Government is hosting this contest to shine a spotlight on the skills and stories behind the art of Heibaiqie. By doing so, we aim to promote the domestic pork industry and establish this tradition as a driving force for the city’s economic and cultural prosperity.
Credits
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Journeymen Studios
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Video - Industrial
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United States
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AARP
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Video - Workplace Culture
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United States
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HANYANG UNIVERSITY
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Marketing & Promotional - Illustration
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China
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SFC Group
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Advertising - Magazine Ad (Campaign)
Country / Region
United States