Road to Net Zero

Facts
Brand: Agrob Buchtal Solar Ceramics GmbH
Tradefair: BAU 2025, München, Germany
Date: 13. – 17. January 2025
Size: 340 m2
Briefing
RE-USE is more than just a concept for AGROB BUCHTAL – it represents a strategic mindset and a clear commitment to sustainability. For the company’s presence at BAU 2025 in Munich, Studio Bachmannkern developed a visionary spatial concept that brings the company’s “Road to Net Zero” mission to life through intelligent reuse and modular design.
Challenge
Can less material create more communication?
Overall Concept:
A design and architectural approach that embodies lightness and transparency.
Curtains:
Light-permeable curtains create visual separation without enclosing the space. They maintain an open, inviting atmosphere that encourages exploration.
Boxes:
Packaging elements are transformed into exhibition features. Serving a dual purpose, transport boxes become modular presentation units – flexible, re-usable, and completely waste-free.
Frames:
A modular framing system further enhances adaptability, offering countless configuration options for shelving, communication surfaces, and more.
No Raised Flooring:
All components are placed directly on the exhibition hall floor, with cabling routed through standard floor outlets – a minimalist solution that reinforces the sustainable concept.
Furniture:
From the reception desk and bar to tables and seating, every element is deliberately designed for multiple uses across different events
Result
With re-use, AGROB BUCHTAL sends a strong message for responsible live communication: less material, greater impact. The result is an aesthetically and conceptually compelling statement that demonstrates how sustainability can drive innovation and design culture. The elements are already in use at numerous other trade fairs and events – a further step on the road to Net Zero.