MUSE Gold

2026

UN Stamps - 100th anniversary of the Palace Museum

Entrant

Zhang Panjian Design Lab / Beijing Tangqian Yan Culture Co., Ltd.

Category

Publication - Special Edition Publication

Client's Name

Zhang Panjian, Zhang Qingfeng

Country / Region

China

On International Museum Day 2025, the United Nations Postal Administration officially issued the Special Event Sheet commemorating the 100th anniversary of the Palace Museum. As the first special event stamp issue in UN postal history dedicated to a single museum, the project adopts design as its primary language to translate the Palace Museum—located along Beijing’s Central Axis and inscribed on the UNESCO World Heritage List—into a visual narrative accessible to a global audience. Through the stamp as a “universal medium,” the project responds to the Museum’s centennial milestone while exploring new possibilities for the contemporary communication of cultural heritage. The stamps are structured around “flowers” as its central narrative theme, featuring reinterpreted floral motifs—peony, plum blossom, lotus, osmanthus, begonia, and magnolia—drawn from the Palace Museum’s architecture and collection. In Chinese culture, flowers symbolize life, virtue, and order; globally, they evoke nature, growth, and hope, giving the theme inherent cross-cultural legibility. Ten representative artifacts from different categories—painting, furniture, ceramics, lacquerware, gold and silver ware, jade, textiles, enamels, carving arts, and architectural elements—are integrated into a unified visual system. By shifting away from architecture-centered representations traditionally associated with Palace Museum stamps, the design transforms complex historical content into a more approachable and intuitive visual narrative. The sheet adopts a symmetrical layout of ten stamps, with stamps and labels arranged in a vertically separated format. A continuous central perforation allows the sheet to be torn symmetrically from left to right, forming the character “中” (Zhong). This structural gesture references Beijing’s Central Axis and the spatial order of the Forbidden City, while also embodying core Chinese philosophical values such as balance, moderation, and harmony. By integrating visual order, functional design, and cultural symbolism, the layout transforms abstract philosophy into a tangible structural language, allowing the format itself to become a central narrative element. Chinese red defines the overall tone of the sheet, echoing the red walls of the Palace Museum and symbolizing vitality, celebration, and continuity. Gold is applied to the UN emblem and title typography, reinforcing the solemnity of the issue as an international cultural event.

Credits

Creative Director, Graphic Designer
Zhang Panjian
Graphic Designer
Zhang Qingfeng
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