2026 Western Film Festival Environmental Branding

This project is the visual identity design for the 2026 Western Film Festival, an annual flagship cultural event organized by Xi’an Film Studio Group. Hosted within the Xi’an Film Studio campus, the festival features XR screenings, youth film programs, and a wide range of public cultural activities that connect cinematic innovation with the public.
The primary challenge was to create a unified visual system capable of organizing diverse festival programs while expressing the contemporary spirit of cinematic technology and its relationship with everyday life. Guided by the concept “Cinema Without Boundaries — Light Illuminates Life,” the design reinterprets light as the essential language of cinema, positioning it as a medium that connects film technology, spatial experience, and human emotion.
Semi-transparent visual metaphors—such as ice-like surfaces, glass reflections, and layered light structures—are employed to create spatial depth and visual openness across graphic applications and environmental branding. The system was consistently implemented across key visuals, extended materials, and on-site spatial atmosphere, forming a recognizable and scalable visual asset for both the Western Film Festival and the Xi’an Film Studio cultural brand.