2026
Don't Mess with Hemp
Entrant
Hometown Hero
Category
Branded Content - Public Service & Activism
Client's Name
PondelWilkinson
Country / Region
United States
This series turns a Texas political press conference into a viral, interactive experience. When Lt. Gov. Dan Patrick held a high-energy SB3 press conference featuring Hometown Hero's Cereal Bites, the company seized the moment with humor, creativity, and audience engagement.
From flying snack bags and hand-curated boxes to limited-time discount codes and a $2,000 meme contest, each video invites viewers to laugh, participate, and share. The campaign celebrates a major legislative milestone while blending pop culture, real-time marketing, and social interaction in a way that’s entertaining, memorable, and uniquely shareable.
Credits
Entrant
3D Exhibits
Category
Experiential & Immersive - Immersive Brand Experience
Country / Region
United States
Entrant
Jiaqi Liu
Category
Marketing & Promotional - Illustration
Country / Region
United States
Entrant
Singapore Kindness Movement
Category
Social Media - Public Service Announcement
Country / Region
Singapore
Entrant
Lumen Technologies
Category
Branded Content - B2B
Country / Region
United States