MUSE Platinum

2026

Be a Dreamer

Entrant

Lounge Group

Category

Advertising - Online Ad (Single)

Client's Name

Hungarian National Lottery

Country / Region

Hungary

“Be a Dreamer” redefines what a lottery story can be. Instead of focusing on luck, money, or jackpots, the film tells a deeply human story about dreams, courage, and emotional connection. At its heart is a universal love story that unfolds across three decades, without a single spoken word. Through pure visual storytelling, the narrative shifts the meaning of winning from financial gain to the richness of life itself.
Every frame is crafted to evoke emotion rather than transaction. The film invites audiences to reflect on what they truly dream of, and what it really means to win. By placing human connection at the center, the Hungarian National Lottery becomes more than a game of chance, it becomes a symbol of hope, possibility, and shared dreams.
Shot on 35mm celluloid, the film embraces a timeless cinematic language that bridges generations. Its visual texture mirrors the emotional texture of life, creating a nostalgic yet contemporary experience. The absence of dialogue allows the story to transcend cultural and language barriers, making it universally relatable.
Rather than presenting instant success, the film celebrates the quiet, profound victories of life such as love, companionship, and the courage to dream. It proves that a lottery story can resonate far beyond the game itself, touching audiences on a deeply human level and transforming a familiar brand message into an emotional cinematic experience.

Credits

Chief Creative Director
Péter Radovics
Head of Art
Tamás Ungor
Head of Copy
Tímea Maróti
Creative Group Head
Dániel Varga
Creative Producer
Ágnes Milián
Client Service Director
Gergely Dovicsovicz
Account Director
András Gerlinger
Senior Account Manager
Alessandra Piatto
More Platinum Winners
Video
2026
2026 MUSE Creative Awards Winner - (un)Hungry
Highmark

Entrant

TONIC DNA

Category

Video - Animation

Country / Region

Canada

Experiential & Immersive
2026
2026 MUSE Creative Awards Winner - The Lost Records: Welcome to Velvet Cove

Entrant

HAUS of PARK

Category

Experiential & Immersive - New Realities

Country / Region

Canada

Branded Content
2026
2026 MUSE Creative Awards Winner - TRON ARES TAKES THE NFL

Entrant

NBCUniversal

Category

Branded Content - Entertainment

Country / Region

United States

Video
2026
2026 MUSE Creative Awards Winner - Saudi Water Authority Founding Day Film

Entrant

INSIGHT STUDIOS

Category

Video - Cultural

Country / Region

Saudi Arabia