MUSE Platinum

2026

Inspiration in Movement

Entrant

NBCUniversal

Category

Branded Content - Auto & Auto Services

Client's Name

Toyota

Country / Region

United States

Toyota and Velvet: Inspiración en movimiento (Inspiration in Movement) fuses fashion and automotive design in a visually striking campaign. Raúl de la Riva, a fictional character from the series Velvet: El nuevo Imperio, finds inspiration in the Toyota Prius and Crown, transforming car details into couture creations.

Credits

President, Ad Sales Advertising & Partnerships, NBCUniversal
Karen Kovacs
Head of Creative, NBCUniversal
Steven Rummer
Creative Director, NBCUniversal
Guelmari Oppenheimer
VP, Creative, NBCUniversal
Mimi Belt
Sr. Creative Director, NBCUniversal
Yvette Perez
Manager, Marketing, NBCUniversal
Ellie Bernstein
More Platinum Winners
Social Media
2026
2026 MUSE Creative Awards Winner - W Hotels x Hotel Tales

Entrant

TUX Creative House

Category

Social Media - Collaboration

Country / Region

United States

Event
2026
2026 MUSE Creative Awards Winner - Maqbool Fida Husain Museum Opening

Entrant

fischerAppelt, live marketing

Category

Event - Ceremony

Country / Region

Qatar

Experiential & Immersive
2026
2026 MUSE Creative Awards Winner - Saucony x Barry's: Ride 19 Launch

Entrant

Wolverine Worldwide

Category

Experiential & Immersive - Launch Event

Country / Region

United States

Event
2026
2026 MUSE Creative Awards Winner - Garnier Getaway - Mom Edition
L’Oréal Deutschland GmbH

Entrant

Pure Perfection GmbH

Category

Event - Community (NEW)

Country / Region

Germany