MUSE Platinum

2026

Inspiration in Movement

Entrant

NBCUniversal

Category

Branded Content - Auto & Auto Services

Client's Name

Toyota

Country / Region

United States

About The Entry

Toyota and Velvet: Inspiración en movimiento (Inspiration in Movement) fuses fashion and automotive design in a visually striking campaign. Raúl de la Riva, a fictional character from the series Velvet: El nuevo Imperio, finds inspiration in the Toyota Prius and Crown, transforming car details into couture creations.

Credits

President, Ad Sales Advertising & Partnerships, NBCUniversal
Karen Kovacs
Head of Creative, NBCUniversal
Steven Rummer
Creative Director, NBCUniversal
Guelmari Oppenheimer
VP, Creative, NBCUniversal
Mimi Belt
Sr. Creative Director, NBCUniversal
Yvette Perez
Manager, Marketing, NBCUniversal
Ellie Bernstein
More Platinum Winners
Integrated Marketing
2026
2026 MUSE Creative Awards Winner - Hacks Partnership
BMW of North America

Entrant

Critical Mass

Category

Integrated Marketing - Integrated Marketing Campaign

Country / Region

Canada

Experiential & Immersive
2026
2026 MUSE Creative Awards Winner - Paramount+’s The Lodge 2025

Entrant

15|40 Productions

Category

Experiential & Immersive - Brand Engagement Event

Country / Region

United States

Advertising
2026
2026 MUSE Creative Awards Winner - Al Murabba Retold
New Murabba

Entrant

Sifr

Category

Advertising - Online Ad (Campaign)

Country / Region

Saudi Arabia

Branded Content
2026
2026 MUSE Creative Awards Winner - The Lost Records: Welcome to Velvet Cove

Entrant

HAUS of PARK

Category

Branded Content - Game / Application

Country / Region

Canada