MUSE Platinum

2026

Inspiration in Movement

Entrant

NBCUniversal

Category

Branded Content - Auto & Auto Services

Client's Name

Toyota

Country / Region

United States

Gallery

MUSE Creative Awards Winner – Inspiration in Movement by NBCUniversal (Image 1)

MUSE Creative Awards Winner – Inspiration in Movement by NBCUniversal (Image 2)

MUSE Creative Awards Winner – Inspiration in Movement by NBCUniversal (Image 3)

MUSE Creative Awards Winner – Inspiration in Movement by NBCUniversal (Image 4)

MUSE Creative Awards Winner – Inspiration in Movement by NBCUniversal (Image 5)

MUSE Creative Awards Winner – Inspiration in Movement by NBCUniversal (Image 6)

MUSE Creative Awards Winner – Inspiration in Movement by NBCUniversal (Image 7)

MUSE Creative Awards Winner – Inspiration in Movement by NBCUniversal (Image 8)

About The Entry

Toyota and Velvet: Inspiración en movimiento (Inspiration in Movement) fuses fashion and automotive design in a visually striking campaign. Raúl de la Riva, a fictional character from the series Velvet: El nuevo Imperio, finds inspiration in the Toyota Prius and Crown, transforming car details into couture creations.

Credits

President, Ad Sales Advertising & Partnerships, NBCUniversal

Karen Kovacs

Head of Creative, NBCUniversal

Steven Rummer

Creative Director, NBCUniversal

Guelmari Oppenheimer

VP, Creative, NBCUniversal

Mimi Belt

Sr. Creative Director, NBCUniversal

Yvette Perez

Manager, Marketing, NBCUniversal

Ellie Bernstein

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