MUSE Platinum

2026

Inspiration in Movement

Entrant

NBCUniversal

Category

Branded Content - Auto & Auto Services

Client's Name

Toyota

Country / Region

United States

Toyota and Velvet: Inspiración en movimiento (Inspiration in Movement) fuses fashion and automotive design in a visually striking campaign. Raúl de la Riva, a fictional character from the series Velvet: El nuevo Imperio, finds inspiration in the Toyota Prius and Crown, transforming car details into couture creations.

Credits

President, Ad Sales Advertising & Partnerships, NBCUniversal
Karen Kovacs
Head of Creative, NBCUniversal
Steven Rummer
Creative Director, NBCUniversal
Guelmari Oppenheimer
VP, Creative, NBCUniversal
Mimi Belt
Sr. Creative Director, NBCUniversal
Yvette Perez
Manager, Marketing, NBCUniversal
Ellie Bernstein
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