MUSE Gold

2026

Walmart Protection Plans by Allstate Holiday Campaign


Entrant

Allstate Protection Plans

Category

Advertising - Online Ad (Campaign)

Client's Name

Walmart

Country / Region

United States

About The Entry

Allstate Protection Plans partnered with Walmart to create an online campaign for the 2025 holiday season. The campaign showcased the joy of the holidays as well as holiday mayhem. This year, the campaign became even more interactive with executions placed inside video game platforms. So, even when customers were enjoying virtual fun, they were reminded to protect their most important holiday purchases.

Credits

VP Marketing/Creative Director, Allstate Protection Plans
Jason Siciliano
Senior Digital Designer, Allstate Protection Plans
Christina Chinn
Associate Creative Director/Design, Allstate Protection Plans
Sarah Minnerly
Director of Content & Communications, Allstate Protection Plans
Kelsey Boyanzhu
Lead Copywriter, Allstate Protection Plans
Gabriella Buonassisi
Photographer/ Rennie Solis Photography
Rennie Solis
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