2026
Better With Beans
Entrant
NBCUniversal
Category
Branded Content - Food & Beverage
Client's Name
Bush's Beans
Country / Region
United States
Bush’s Beans partnered with the TODAY Brand Studio to reintroduce its iconic pantry staple as a versatile, year-round ingredient for modern home cooks. Rather than rely on a traditional product showcase, the campaign reached the TODAY.com audience with moments of inspiration surrounding seasonal cooking, meal planning and everyday convenience. Through three playful, interactive listicles, Better With Beans blended Bush’s warm brand personality with practical utility, transforming recipe discovery into an engaging, scroll-worthy experience.
Credits
Entrant
C.L.A.P. US LLC
Category
Experiential & Immersive - Immersive Brand Experience
Country / Region
United States
Entrant
Thrive Communities
Category
Corporate Identity - Brand Identity
Country / Region
United States
Entrant
National Palace Museum
Category
Video - Art & Design
Country / Region
Taiwan
Entrant
AVATR
Category
Experiential & Immersive - Immersive Brand Experience
Country / Region
China