2026
Better With Beans
Entrant
NBCUniversal
Category
Branded Content - Food & Beverage
Client's Name
Bush's Beans
Country / Region
United States
Bush’s Beans partnered with the TODAY Brand Studio to reintroduce its iconic pantry staple as a versatile, year-round ingredient for modern home cooks. Rather than rely on a traditional product showcase, the campaign reached the TODAY.com audience with moments of inspiration surrounding seasonal cooking, meal planning and everyday convenience. Through three playful, interactive listicles, Better With Beans blended Bush’s warm brand personality with practical utility, transforming recipe discovery into an engaging, scroll-worthy experience.
Credits
Entrant
IMGE
Category
Outstanding Agency Awards - Outstanding AI-Driven Agency (NEW)
Country / Region
United States
Entrant
Program 11
Category
Branded Content - White Paper
Country / Region
United States
Entrant
Penn State University
Category
Video - School / Universities
Country / Region
United States
Entrant
Avia Games, Inc.
Category
Strategic Program - PR Campaign
Country / Region
United States