MUSE Platinum

2026

NBCU Upfront 2025

Entrant Company

NBCUniversal

Category

Event - B2B

Client's Name

NBCUniversal

Country / Region

United States

The 2025 NBCUniversal Upfront kicked off the biggest week in advertising with a star-studded lineup of presenters and performers. From top-of-the-line stage design to beautiful choreography, custom videos to an executive descending from the rafters in Glinda’s bubble, the Upfront surprised and delighted marketers and the press alike, breathing new life into one of the industry’s most unique traditions.

Credits

Head of Creative, NBCUniversal
Steven Rummer
VP, Production and Project Management, NBCUniversal
Andrew Gottlieb
VP, Creative, NBCUniversal
Ryan Cunningham
Executive Creative Director, NBCUniversal
Yujin Lee
Sr. Project Director, NBCUniversal
Tory Toso
Project Specialist, NBCUniversal
Michela Jaffe
Hudson Gray
SteinDesign
59 Productions
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