The Real Housepets of Mrs. Meyer's

Mrs. Meyer’s Clean Day for Pets partnered with Bravo to introduce the brand into the pet cleaning and grooming category through a playful, culturally relevant campaign inspired by the iconic Real Housewives franchise. As Mrs. Meyer’s first co-branded content and first linear campaign, the concept reimagined a classic Housewives opening sequence with the real stars taking center stage: the pets. Featuring Kyle Richards’ Georgie, Shannon Storms Beador’s Archie, and Bronwyn Newport’s Freddie, the :30 hero creative gave each “Housepet” a signature tagline, slow-motion strut, and distinct personality, blending high-production visuals with humor while naturally showcasing the products.
The campaign extended beyond the hero spot with social-first edits, behind-the-scenes content, and Peacock integrations including shoppable placements that allowed audiences to move seamlessly from viewing to purchasing. By tapping into Bravo’s passionate, pet-loving audience and leaning into recognizable pop culture storytelling, the collaboration created a memorable and engaging introduction for Mrs. Meyer’s Clean Day for Pets that balanced entertainment, authenticity, and product storytelling.