Clorox + Bravo

Clorox partnered with Bravo to introduce its new and improved Gentle Lemon scent through a humorous, talent-driven campaign that blended product storytelling with insider fan culture. The creative paired Brittany Cartwright (The Valley) and Heather Dubrow (The Real Housewives of Orange County) in an unexpected crossover that quickly became a fan-favorite concept. In the hero spot, Heather joins Brittany for tea, only to accidentally spill and trigger Brittany’s excitement to clean with Clorox wipes because “Clean Feels Good.” The moment escalates into playful chaos as Brittany literally glows after cleaning, sparking Heather’s jealousy and a comedic chase around the kitchen as both Housewives compete to experience the satisfying clean for themselves. Packed with Bravo-specific humor and personality-driven performances, the spot showcased the product’s refreshed scent while leaning into the fun, self-aware tone fans love.
The campaign launched across linear and streaming with a hero video, supported by social reformats and a custom social vignette where the talent extended the story directly into each other’s feeds. Designed to resonate with moms, women, and Bravo’s highly engaged fanbase, the creative embedded insider Easter eggs only true viewers would recognize, from Brittany’s infamous bathroom sink to Heather’s signature “Fancy Pants” references. The strategy paid off, generating over one million organic social views and driving strong fan engagement, with comment sections filled with audience reactions celebrating both the unexpected talent pairing and the layered nods to Bravo culture.