MUSE Silver

2026

2025: The best of McKinsey Global Publishing

Entrant

McKinsey Global Publishing

Category

Branded Content - New Category: Multimedia Storytelling

Client's Name

Country / Region

United States

The A year of bold moves: The best of McKinsey Global Publishing transforms McKinsey’s end-of-year recap into an immersive storytelling experience that captures the defining tensions of 2025 and equips leaders for what comes next. Designed as a curated gateway to McKinsey Global Publishing’s most impactful work of 2025, the experience narrates the year’s defining themes and frames the year around two forces shaping the global agenda: the promise of agentic AI as a productivity breakthrough and the accelerating disruption of geopolitical instability. By showcasing timely insights on AI, global markets, technology, and demographic shifts, it frames complex global change as an unfolding story of transformation and growth.
Beyond McKinsey Publishing’s top ten insights on the evolution of technology and leadership, the multimedia experience highlights popular series and interactive formats that enrich engagement and frame leaders’ most urgent questions as they work to achieve sustainable growth. Special collections with thematic compilations deepen exploration and offer focused insights on pressing global issues. At the same time, data-driven analysis sits alongside human stories and long-form perspectives, reinforcing that transformation is not a one-time initiative but an ongoing way of working.
Overall, A year of bold moves is thoughtfully designed to guide users through a rich, multi-format journey—reinforcing McKinsey’s commitment to delivering strategic insight with clarity, relevance, and impact.

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