Audi One

On November 12, 2025, Audi One marked the official reveal of Audi’s new Formula 1 car design reel, representing the brand’s strategic entry into the pinnacle of motorsport. Around 250 selected guests – including international media representatives, influencers, industry decision-makers, and motorsport legends – gathered at the Audi Brand Experience Center. Among them were key Formula 1 figures, including the F1 CEO, the new team principal, and senior team representatives.
The event translated Audi’s design DNA and technological excellence into a spatial and emotional experience. A clear dramaturgy built anticipation toward the reveal moment, combining immersive staging, precision lighting, and a high-impact audiovisual production. The concept positioned the car not only as a racing machine, but as a symbol of innovation, ambition, and future performance.
The scenography reflected the premium character of Formula 1 and Audi’s progressive brand identity. Minimalist architecture, dynamic LED installations, and a synchronized media show created a visually striking environment. The reveal itself was choreographed as a cinematic highlight, ensuring maximum emotional resonance on-site and in the global live stream.
Audi One was designed as a scalable flagship format – seamlessly integrating physical experience and digital amplification. Real-time social media coverage, a global live stream, instant press kit distribution, and broadcast-ready assets ensured immediate worldwide reach. The event successfully combined exclusivity with accessibility, making Formula 1 tangible beyond core audiences.
Through curated guest management, strategic media engagement, and compelling storytelling, the reveal generated extensive international coverage and high digital engagement. It strengthened Audi’s positioning within Formula 1, increased brand credibility, and created strong appeal among fans, sponsors, and global stakeholders.
Audi One marked not only a design reveal, but the emotional starting signal of a new motorsport era for Audi.