Reskinning Queen Street West

With 100% natural ingredients, Consonant is a skincare company doing things differently. With a new flagship location opening on Toronto?s Queen Street West, we needed to earn the attention of shoppers in one of Canada?s most vibrant retail environments. So, we looked for inspiration outside the skincare category and found it on the streets. Dry, damaged and cracked, we used the street?s textures to frame up the skincare needs Consonant?s products are designed to treat.