Canada

2019

Reskinning Queen Street West

Entrant Company

Zulu Alpha Kilo

Category

Marketing & Promotional

Client's Name

Consonant Skincare

Sub-Category

Poster Series

With 100% natural ingredients, Consonant is a skincare company doing things differently. With a new flagship location opening on Toronto?s Queen Street West, we needed to earn the attention of shoppers in one of Canada?s most vibrant retail environments. So, we looked for inspiration outside the skincare category and found it on the streets. Dry, damaged and cracked, we used the street?s textures to frame up the skincare needs Consonant?s products are designed to treat.

Credits

Zak Mroueh
Gary Watson
Ryan Booth
Kevin Sato, Kyle Winsor, Manali Kulkarni
Monika Leck, Ian Dunlop, Dylan Verwey
Jack Curtis
Lisa Sousa, Nadine Arsenault, Skye Gandy
Teresa Bayley
William Baker, Kristina Breckon, Jynessa Marczuk
Steve Cowan
Ashleigh Ou2019Brien, Greg Heptinstall
Shereen Mroueh
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